Digital Presence. By, Bob Lefsetz

1. DIGITAL HOME

A. Wikipedia

Your goal is to be big enough to have a Wikipedia page. It’s the first place newbies go to learn about you. It’s got the imprimatur of authority, people believe what they read, however inaccurate the details may be. We live in an information age and what we want most is information. Where the act was formed, how you got your name, who the band members are and your discography, including chart placements.

It’s best if there’s personal information, who you’re dating, who you’re married to. People want to know you.

However, beware of filling out your page by yourself. One can tell when pages are written by those whose pages they are. They go on just a bit too long, there’s too much detail, whereas fans have a different tone, somewhat reverential and completist in a different fashion. After you read someone’s Wikipedia page…