Execution. By, Bob Lefsetz

1. Ideas are a dime a dozen, execution is everything.

2. We do not live in a pitch economy, almost no one is buying ideas, they’re buying companies, they’re buying something active that is generating capital.

3. We’re all Missourians today, that’s right, we all live in the SHOW ME state. We want to see evidence of your success, of the implementation of your idea, we don’t just want to hear you talk about it.

4. Ideas are in the air. Many people are working on similar breakthroughs at the same time. While you believe your idea is unique, there’s a good chance someone else is aware of it and is trying to achieve the same goal and is working while you sleep.

5. Talk is cheap. That’s why it’s so hard to get someone of power to converse, never mind go to a meal. A professional can tell in…