Today’s Rules. By, Bob Lefsetz

SINGABILITY/CATCHABILITY

You want to create an earworm, something that gets into someone’s head that they can’t get out. Doesn’t matter if it’s stupid, it’s just got to be addictive.

DANCEABILITY

If it can’t be played at the club, if it doesn’t induce booty-shaking, you’re on the wrong track.

MAKE IT SHORT

So people repeat it endlessly.

CORPORATE PARTNERS

Sell your soul to high heaven. Tie up with anybody who’ll have you. It’s the only way to break through the clutter.

BUY INSURANCE

Work with the hitmakers du jour, they know what’s going on.

BE ON A MAJOR LABEL

You’ve got to have juice, they’re the only ones who have relationships, they spend money.

TOUR FAST AND FURIOUSLY

Appear live constantly, even if for free at first, your goal is to hit the arena before twelve months are gone.

LOOK GOOD AND DATE FABULOUSLY

People follow the gossip columns more than…