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Weird Al’s Album By, Bob Lefsetz

April 20, 2015

Wendy Day

Ben Sisario wrote the definitive statement in the “New York Times”:http://nyti.ms/UpCDRQ

The most important element of the above article is the sponsorship story. Weird Al didn’t see sponsorship as a way to rip-off corporations to enhance his bottom line, he saw it as a way to broaden his audience.

Al literally piggy-backed on his sponsors, using them to broaden his audience. He got money for videos from partner sites, but most importantly, said videos were featured on these partner sites, bringing him to their people.

What a concept.

This is the future.

And it’s funny that someone seen as a sideshow figured this out.

It’s hard not to like Mr. Yankovic, and the tragic death of his parents always leaves a soft spot in my heart for him. But Al peaked decades ago, and who knows all the songs he’s parodying today anyway? Al was at his most powerful…

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